CONTENT / CREATIVE 

I’m Lily. I help global brands tell better stories, reach the right people, and drive business impact.

For over 12 years, I’ve led content, creative and production at growth-hungry startups, built and run a profitable creative studio from scratch, and delivered high-impact campaigns for clients including Disney, Adobe, and Kellanova.

I live at the intersection of storytelling, strategy, and creative execution, turning bold ideas into standout narratives that build brand equity, drive outcomes, and scale with purpose.

So what do I do, really?

CONTENT STRATEGY

I’ve helped global brands scale internal expertise across various stakeholder groups and markets. The vehicle? Best-in-class video, motion and written content that engages people and speaks their language.

EXECUTIVE MESSAGING

Senior leaders think big picture. I help them transform their complex ideas into actionable, relevant narratives that connect with the people who matter, spark discussion, and inspire real change.

CONTENT OPERATIONS

You can only rise to the level of your systems. I’ve built and optimised workflows that have allowed my lean team to do more with less, and scale output while elevating the quality of our offering.

CREATIVE DIRECTION

As a trusted senior creative voice in client engagements, I bridge the gap between business and creative teams. I own the process – from scoping projects, ideating, and scriptwriting, to project management, feedback and QA.

STRATEGIC ALIGNMENT

Real talk: driving initiatives across functions and geographies is tricky, especially in large orgs. I navigate complexity with calm. My approach: listen with empathy, spot the WIIFM for stakeholders, and deliver mutual value.

TEAM LEADERSHIP

My team will tell you I lead with empathy, clarity, and a commitment to help them stay engaged, happy, and growing. I create the conditions for my culturally diverse team to innovate, succeed, and have a voice in what we do.

“From the start, Lily impressed me with her exceptional organization, keen understanding of topics that resonate with audiences, and her clear, thoughtful communication. Working with Lily was seamless and enjoyable — she brought energy, creativity, and professionalism to every interaction. Her ability to guide the process and ensure a successful outcome made the experience truly rewarding. I would gladly work with Lily again in the future and wholeheartedly recommend her to anyone looking for a top-tier collaborator.”

— Shifra Ansonoff, Managing Director, BlackRock

Roles I’ve Held

The TLDR version of my career story. Head to Work for a mix of samples and stats that show the impact behind the ideas.

  • I built Tigerhall Studios from the ground up, scaling global creative operations, hiring and developing a global team, and turning content into a consistent revenue driver. I lead end-to-end content strategy and production for enterprise clients, delivering videos, livestreams, and articles with speed, clarity, and quality.

  • I transformed video from an experimental format into one of our most powerful engagement tools, driving significant lifts in MAUs. I led creative strategy for enterprise learning, partnering with global leaders to turn their expertise into sharp, high-performing video and written content. I also built and mentored a cross-regional creative team.

    Oh, and I managed the livestream format from end-to-end, from strategy, planning, guiding executives through the process, and hosting. Fun gig!

  • I translated insights from 60+ senior leaders into short, actionable content formats that users actually used — and remembered. I also owned our social strategy, growing LinkedIn engagement by nearly 300% and expanding our reach fast. At the same time, I managed a network of creators and kept everything aligned: voice, vision, and value.

  • I helped define Tigerhall’s voice and visual identity in the early years, building the foundation for our brand across content, channels, and campaigns. I produced hundreds of long-form pieces and led a growing team of freelancers to keep quality and consistency high during rapid scaling.

  • I led content strategy and creative execution for digital campaigns across education, arts, and government. From social to print to video, I shaped everything from editorial workflows to audience strategy — and helped clients make meaningful content that stuck.

    I also spoke at industry events and ran workshops on social media and digital marketing best practices for authors.